Public Relations Specialist / Copywriter / Author
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Delivered publicity materials to choice reviewers, press outlets, and bookstores in order to generate early buzz and promote upcoming titles
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Crafted pitches and press materials to distribute to press outlets to gain media interest in upcoming titles
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Researched key publicity contacts to find select contacts who would best promote Candlewick’s titles to the public
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Coordinated author travel to ensure they had a positive experience during their book's promotional tours
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Wrote and edited blog content for Bigfin.com and clients to support the client’s brand and create a unique brand voice that differentiates them from market competitors
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Specialized in SEO and citation creation for clients to gain website traction and visibility
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Updated and created social media posts on popular platforms such as Facebook, Twitter, Tumblr, Pinterest, and
LinkedIn to create a unique and personal online client presence
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Researched and created new social media accounts, such as Instagram, for clients who wished to become more present online
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Managed customer service and press outreach to promote Boston Ballet’s upcoming season
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Wrote copy for social media posts for popular platforms such as Facebook and Twitter to give personality and authenticity to the ballet
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Assisted in blog content creation, including interviews of Boston Ballet staff, to give a behind-the-scenes look of various ballets and humanize Boston Ballet's brand
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Collaborated to develop a marketing storyboard, including the development of personas
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Did qualitative and quantitative research, including personal interviews with students
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Presented research to a board from the "I Amsterdam" committee to integrate into their business plan